WYSP

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WYSP
City of license	Philadelphia, Pennsylvania
Broadcast area	Delaware Valley
Branding	"Free FM 94-1 WYSP"
Slogan	Talk That Rocks
Frequency	94.1 (MHz)
Format	Talk/Rock
ERP	16,000 watts
Class	B
Owner	CBS Radio
Website	www.941freefm.com

WYSP is a talk radio/rock station known on-air as "Free FM 94-1 WYSP" that broadcasts on the 94.1 FM frequency in the Philadelphia area. WYSP is owned by CBS Radio. Its studios are on the 9th floor of 400 Market Street in Center City Philadelphia. The station's transmitter is located in the Roxborough section of Philadelphia. WYSP also serves as the flagship station for Philadelphia Eagles radio broadcasts.

Contents 1 History 2 Competition 3 On-air schedule 3.1 Weekdays 3.2 Weekends 3.3 Specialty programming 4 External links

[edit] History

In Philadelphia, FM frequency 94.1 began as WIBG-FM, the sister station of WIBG-AM, and basically simulcast the AM top-40 station until the mid-1960s. By this time, WIBG-FM experimented with an "underground", prerecorded type of rock music without announcers.

In 1968, Storer bought the station and shut it down while attempting to get permission for an increase in transmission power. WIBG-FM was a restricted class B station at the time, limited in range to avoid interfering with another station on 94.1 FM in Sunbury, PA. During 1969, the WIBG call was changed to WPNA, but only on paper, since the station was still dark. Having been unsuccessful in getting the Sunbury station to agree to a FCC waiver, Storer sold WPNA to SJR Communications. (SJR stood for "San Juan Racing", referring to the company's lone US holding: a racing track in San Juan)

SJR changed the call letters to WYSP ("Your Station in Philadelphia"), and quickly made a deal with the Sunbury station that allowed WYSP to increase its power. The station became a full class B, with a non-directional 550 ft. antenna resulting in 39,000 watts effective radiated power (ERP). On August 23, 1971, WYSP went on the air. The format consisted of live announcers playing big-band and easy listening music from half hour long reel-to-reel tapes that were produced in-house. The WYSP studios were located in the Suburban Station Building at 16th and JFK Parkway in Philadelphia. A new RCA transmitter and circular polarized five-bay Gates antenna was installed at the transmitter site.

At 6am on Monday, August 6, 1973, WYSP abruptly stopped playing big-band music and started playing album-oriented rock (AOR). The entire announcing staff was fired (despite attempts to unionize) and five new announcers were hired, including Tom Straw and Dean Clark. The music included popular cuts from albums by artists such as Jimi Hendrix, Chicago, and Crosby Stills and Nash. Radio consultant Kent Burkhart was called in and along with Lee Abrams helped to develop and refine the format.

In 1974, WYSP became Philadelphia's "quad" station, piping its audio through a Sony Quad encoder, which provided "ambience" effects to the rear channels of the handful of quad radios in the market. Due to a compatibility problem with regular mono radios, and a lack of interest from the listening public, the quad encoder was quietly dismantled in 1976. The 1996 purchase of Infinity by CBS placed CBS over the limit of stations it was allowed to own in Philadelphia. WMMR was sold to Greater Media. This left empty space at the KYW studios on Independence Mall, so on April 5, 1997, WMMR and WYSP switched studios. WYSP moved downtown to 5th and Market Street near Independence Mall in Philadelphia and WMMR moved out to Bala Cynwyd. In 1977, the transmitter site was also moved to its present location in Roxborough. The Fox & Leonard Morning Show (Sonny Fox & Bob Leonard) was the first 2-man morning show on AOR radio.

WYSP became the nation's very first "classic rock" station in January of 1981, when then-Program Director and midday jock Dick Hungate teamed up with station consultant Lee Abrams to more effectively compete with two traditionally-programmed and very entrenched competitors...WMMR and WIOQ. The actual on-air describer "classic rock" was thought of in a strategy session at WYSP's then One Bala Plaza offices, in which other adjectives such as "timeless" and "vintage" also were discussed by Hungate and Abrams. In this pre-PC age, it fell upon Hungate to create the universe of all-old-rock tracks based upon his previous Philly experience as MD of WMMR in 1978-79, using metal file boxes and color-coded 3 X 5 index cards to manually rotate within each age/strength category the on-air playlist. 'YSP would abandon that approach for all new hard rock, only to try classic rock once again a few years later (but, ultimately, to switch back to a current, hard-rock format once and for all).

During the late 1990s and early 2000s, the station gradually added or tried out several talk intensive or talk based shows during the daytime hours. The show were a mix of locally based and nationally syndicated shows, such as Opie and Anthony and Don and Mike. While some shows proved successful in their time slot, the station did not retain many, with only a few incarnations of the locally produced shows still on WYSP. Shows that were dropped were usually replaced by the music format.

October 25, 2005, the station switched to the Free FM format. Currently this has the station having a mainly talk format from 6AM to 7PM during the weekdays, and a music format from 7PM to 6AM during the weekdays and all the time on weekends, not including any special programming. Even though it is a Free FM station, WYSP still plays rock music that tends to lean towards the metal side of rock, as they play artists such as Ozzy Osbourne, Metallica, and System of a Down.

The station also featured the syndicated Howard Stern morning show until his move to satellite. Philadelphia was the first city that syndicated Stern. It is also the official award winning broadcaster of Philadelphia Eagles games. As of April 2006, the station carries Opie and Anthony's syndicated talk show in the morning, as Stern moved to Sirius Satellite Radio.

At 11:59 p.m. EDT on March 16, 2007, WYSP nighttime D.J. Jacky Bam Bam signed off at the station's previous 5th and Market Street studio (also shared with KYW-AM, KYW-TV, and WPSG-TV) before switching over to the new studios located on the 9th floor at the new 4th and Market studio (KYW-AM is also located in the same building, but on the 10th floor). The first all-talk broadcast (the 9 A.M. Barsky Show) occurred on March 19, 2007 with minor, but correctable problems.

[edit] Competition

Today, WYSP's main competitor in the Philadelphia market is full-time rock station WMMR, which broadcasts on the 93.3FM frequency. WMMR features the popular Preston and Steve morning show, and is generally regarded as one of the nation's leaders in mainstream rock formatted stations. Upon the return of Opie and Anthony in April 2006, WYSP sent WMMR some flowers with a card saying: "Congratulations on your last good book." WMMR responded by putting them in the men's room.

Music competition between the two stations is not nearly as intense as it was during the 1980s and 1990s, when both stations were considered among the best rock music stations in the nation. Today, WYSP has consciously surrendered its leadership as a rock music station to WMMR, which continues to be viewed as a pioneer in rock music broadcasting.

Nonetheless, the two stations do still compete for rock music listeners during the evenings and weekends. One prime example is the evening 10pm segments, during which WMMR plays their famous "Ten at Ten", which features a segment of songs by the grunge music band Pearl Jam. WYSP counters at the same time with what they call "Mandatory Metallica", at 11pm which features a segment of Metallica songs. In some respects, to the extent the two stations still do compete for rock music listeners, the 10pm segments also represent their listnerships, with WMMR appealing to listeners that enjoy a broad range of rock music, including acoustic rock, while WYSP appeals more to current and contemporary music fans.

[edit] On-air schedule

[edit] Weekdays

• 6AM to 9AM - Opie and Anthony -- Simulcast on XM Radio.
• 9AM to 1PM - The Barsky Show
• 1PM to 3PM - The Matt and Huggy Show
• 3:00PM to 7PM - The Kidd Chris Show
• 7PM to 11PM - The Scotty and Alex
• 11PM to 2AM - Frank Lario/Keith Young/Jacky Bam Bam
• 2AM to 6AM - Rick Allen

[edit] Weekends

• News & Football - John Russell
• Various Shifts - Rich Desisto
• Various Shifts - Jacky Bam Bam
• Various Shifts - Keith Young
• Various Shifts - Monkeyboy
• Various Shifts - Scott Carr
• Various Shifts - Billy Mack (Thirty Pack)
• Various Shifts - Frank Lario
• Various Shifts - Marylin Russel

[edit] Specialty programming

• 12AM - Every Friday - "94WYSP's Rockers with Matt & Huggy"
• 9PM - Every Sunday - "94WYSP's Exposed with Jeff Sots"
• 10PM - Every Sunday - "94WYSP's Loud & Local with Tommy Conwell"

[edit] External links

• The Unofficial Free FM Toolbar.
• Listen live to WYSP's streaming audio broadcast.
• The Unofficial Free FM Message Board.
• Query the FCC's FM station database for WYSP