Alive (news music)

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Alive is a local television station branding, used in different markets across the United States. It is also the name of a television news music package offered by 615 Music.

1 History
2 Stations that use or have used the Alive branding
3 Alive: the news music package
4 Stations that use or have used the Alive news music package
5 External links

[edit] History

In the 1970s, Combined Communications adopted the "Alive" branding, becoming somewhat of a mandate at Combined-owned stations. Although, a number of Combined's stations that adopted the "Alive" branding as part of their monikers ended after Gannett purchased Combined in 1979. However, Oklahoma City ABC affiliate KOCO (now owned by Hearst-Argyle Television) continued promoting itself as "5 Alive" until 1994. During the "5 Alive" era, the station's local newscasts were branded as "5 Alive NewsCenter" or "5 Alive News".

WXIA, the Atlanta NBC affiliate owned by Gannett and also a former Combined-owned station, is one of the present users of this branding, and is the most well known with this branding, having been identified as "11 Alive" since 1976.

Briefly in the mid-1990s, Gannett dropped the "11Alive" moniker as part of an image makeover. Many Atlanta-area viewers, however, were angry about the change, as they would not accept WXIA as anything but "11Alive". A short time later, WXIA began calling itself "11Alive" once again.

Fort Wayne, Indiana ABC affiliate WPTA, another former Combined-owned station, continues to call itself "21 Alive" today.

[edit] Stations that use or have used the Alive branding

WXIA, the Atlanta NBC affiliate's present logo

WPTA, the Fort Wayne ABC affiliate's present logo

This list is incomplete; you can help by expanding it.

DMA#	DMA Name	Station	Affiliation	Currently Uses	Other Notes
1.	New York, New York	WPIX	CW Network	No	WPIX 11 (Independent) from 1986-1995, WB 11 from 1995-2006, CW 11 Since 2006.
9.	Atlanta, Georgia	WXIA	NBC	Yes	Has used the 11Alive branding from 1976-1994 and again since 1995, after viewer feedback caused WXIA to revert back to 11Alive.
46.	Oklahoma City, Oklahoma	KOCO	ABC	No	Has identified as "Eyewitness News 5" since 1998
106.	Fort Wayne, Indiana	WPTA	ABC	Yes

[edit] Alive: the news music package

Alive is also the name of a syndicated news music package, composed by 615 Music. As of December 2006, the package is currently/has been used by eight television stations, only two stations no longer use the package for its newscasts.

In 1999, 615 Music was commissioned by WXIA to compose a new music package called Alive after its longtime station branding. This new package has been updated once and now consists of two versions with version 2 being of a somewhat more hard news nature. WXIA currently uses the package only for the Sunday Morning political talk show it produces (Alive has been supplanted by The Tower, also composed by 615 Music, made for NBC affiliates, for its newscasts since 2006). The music signature of the package, if lyrics accompanied it, would translate as "11 Alive."

A station using the Alive music package might not necessarily use the "Alive" branding, and vice versa. For example, Fox affiliate WALA in Mobile, Alabama used the music package for its newscasts for less than a year, but its on-air branding is "FOXten" (as opposed to FOX10) and Lima, Ohio NBC affiliate WLIO uses the Alive package for its newscasts but calls itself NBC Lima. The package consists of 3 CDs containing 164 cuts centered around 19 primary themes. A version with the NBC chimes is also available.

[edit] Stations that use or have used the Alive news music package

DMA#	DMA Name	Station	Affiliation	Years Used	Other Notes
9.	Atlanta, GA	WXIA	NBC	1999-present	First station to commission versions 1 & 2; still used for Weekend InDepth"
		WPXA	i: Independent Television, formerly Pax	Unknown-2005	Simulcasted WXIA newscasts
14.	Seattle, WA	KONG	Independent	2004-present
35.	Salt Lake City	KUTV	CBS	2007-present
		KJZZ-TV	MyNetworkTV	2007-present	Repurposed newscast produced by KUTV
59.	Mobile, AL	WALA	FOX	2002-2003
196.	Lima, OH	WLIO	NBC	2002-present
N/A	Winston-Salem, NC	WAKE-TV	No network affiliation	2006-present	First non-commercial television station to commission the package as station is operated by Wake Forest University