American Fidelity eDirect
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[edit] American Fidelity eDirect®
American Fidelity eDirect® is a division of American Fidelity Assurance Company, a privately held American insurance company based in Oklahoma City, Oklahoma.
Established 1997 as the ecommerce division of the company, the American Fidelity eDirect® division developed an acknowledged industry leading online employee benefits enrollment system, and is a pioneer in this field.[citation needed]
[edit] Online Benefits Enrollment Compared to Traditional Benefits Enrollment Methods
Online benefits enrollment is the act of enrolling in insurance benefits, using an Internet-based system. Users of the eDirect Online Enrollment System log on to a secure website to enroll in insurance benefits provided by the user's employer or provided by a trade association of which the user is a member. Traditional methods of benefits enrollment include filling out paper forms which are faxed or mailed upon completion.