Talk:American Customer Satisfaction Index
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[edit] Article non-neutral in parts
Parts of this article appear to use biased language in favor of the described research firm and methodology. For example, the opening sentence: "Since 1994, The American Customer Satisfaction Index (ACSI) has provided the only systematic and comprehensive measure of customer satisfaction covering the entire U.S. consumer economy." Are you SURE there aren't other companies doing systematic surveys of customer satisfaction? It may be true, but the way it is worded indicates it was taken from the company's PR literature as opposed to from an objective source.
And later: "...Furthermore, and contrary to nearly all market research firms, the ACSI makes its data publicly available, thereby helping consumers to make more educated choices. It is for this reason that the ACSI is also known as the "Voice of the Nation's Consumer (™)." Who calls the ACSI the "Voice of the Nation's Consumer" besides the company itself? It's pretty hard to imagine people outside the company calling it that.
This article therefore appears to need a cleanup to remove the POV biased statements to keep it from sounding like a PR handout. Dugwiki 22:03, 15 June 2006 (UTC)
