AussieBum
From Wikipedia, the free encyclopedia
- The correct title of this article is aussieBum. The initial letter is shown capitalized due to technical restrictions.
| aussieBum - International | |
 |
|
| Type | Private |
|---|---|
| Founded | 2001 |
| Founder | Sean Ashby, Guyon Holland |
| Headquarters | Sydney, Australia  |
| Area served | Worldwide |
| Industry | Fashion |
| Products | Men's swimwear, underwear, and clothing |
| Slogan | If you doubt yourself, wear something else |
| Website | aussiebum.com.au |
aussieBum is an Australian swimwear manufacturer that caters primarily towards male consumers. In recent years aussieBum has also increased its product line to include underwear and clothing. The company is seen as having a large following among fashion-influential metrosexual and gay consumers.
In 2001, Sean Ashby started aussieBum when he couldn’t find the style of swimwear he grew up with. Joined by co-director Guyon Holland[1], they created a new market by bringing back the classic Aussie cossie and introducing digital printing and floral prints. Since starting out with only $20,000, aussieBum is now a multi-million dollar global enterprise, employing over 30 people, manufacturing over 150 different styles of products.
All aussieBum products are manufactured in Australia with the business run completely out of the company's headquarters in the Sydney suburb of Leichhardt. The brand is now sold in some of the biggest department stores in the world and is also distributed though their online e-store.
Celebrities including Ewan McGregor and Billy Connolly are fans of the cossies while Australian pop singer Kylie Minogue featured buff men wearing aussieBums in the video clip for Slow. Soccer superstar and men's fashion trendsetter David Beckham has also been spotted in the brand.[2]
The company is known for its highly creative products, such as Essence underwear; which contains vitamins locked in the fibre which releases through the skin,[3] and the Wonderjock; underwear designed to enhance men's assets, causing quite a stir from news broadcasters around the world.[4]
[edit] External links
[edit] See also
[edit] References
- ^ aussieBum contact page. Retrieved on March 13, 2007.
- ^ The Age: Bums rush (2005-10-20). Retrieved on March 13, 2007.
- ^ FOXNews.com - Energize Your Underpants (2006-02-20). Retrieved on March 13, 2007.
- ^ New Wonderjock Launches (2006-10-25). Retrieved on March 13, 2007.
