Bath & Body Works
From Wikipedia, the free encyclopedia
| Bath and Body Works | |
 |
|
| Type | Public |
|---|---|
| Founded | 1990 by Leslie Wexner |
| Headquarters | Columbus, Ohio |
| Key people | Neil Fiske, CEO, Diane Neal, President |
| Industry | Retail |
| Products | Bath and Beauty products, gifts |
| Revenue | US$ $2,285,000,000 (FY '06) |
| Website | www.bathandbodyworks.com |
Bath & Body Works, LLC is an American retail store that's part of the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include The Limited, Victoria's Secret, Express, Henri Bendel, White Barn Candle Co., and C.O. Bigelow. Limited Brands also once owned Abercrombie & Fitch as well as Lane Bryant and Lerner, which is now known as New York & Co.
In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
The company has launched both a seasonal catalogue and a website last year. In November 2006, Bath and Body Works launched its first television commerical advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
[edit] The Stores
There are 1,600 Bath & Body Works locations nationally, including seven outlet stores. Bath & Body Works stores are broken into three categories: Core, Side by Side, and Flagship. Core stores carry the most basic Bath & Body Works products along with selected White Barn Candle Company home fragrance products, Henri Bendel products, and C.O. Bigelow products. Side by Side stores are stores in a Bath & Body Works and White Barn Candle Company (BBW's home fragrance division) are connected and can be shopped together. Flagship stores carry extended lines as well as third-party brands and are considered "a place where you can go for all your beauty and well-being needs. Where knowledgeable professionals work with you to determine exactly what products are right for you."
Bath & Body Works has made a conscious effort in the redirection of the way customers feel about personal care products and the stores from which they are purchased. Bath & Body Works centralizes upon their emphasis of nature, health, beauty, and well being as an apothecary type shop. Spa treatments, aromatherapy, and other products with botanical and natural ingredients line their shelves in order to adjust their customers' moods and make them feel pampered. In addition, Bath & Body Works places emphasis on the customer experience. Bath & Body Works associates are trained to "Make Your Customer's Day" by delighting her with a pampering shopping experience and caring for the whole customer, not just her skin care needs.
[edit] Brands and Product Lines
As Bath & Body works becomes one of the ultimate personal care destinations, they offer an varied assortment of products, brands and fragrances to appeal to every type of customer. The brands and products the stores carry are created or selected for their high quality ingredients and the noticeable effects they have on the customer. The product assortments are varied over time and seasons to appeal to the widest variety of customers.
Brands within Bath & Body Works are (but not limited to):
- 100% Pure *
- 100% organic all natural ingredients. Most products are 100% vegan and are proven to heal environmental damage
- Body Moisturizers
- Body Scrubs
- Shower Gels
- Face
- Ahava *
- Body treatments from the Dead Sea
- Body Moisturizers
- Amazing Cosmetics *
- Easy to use cosmetics to enhance natural beauty
- American Girl
- A line especially for girls from the famous company for girls
- Everyday Care
- Hair Care
- Lip Care
- Truly Me
- Gift Sets
- Anthony Logistics for Men *
- Easy to use products made from ingredients specifically for men's care needs
- Body
- Shave
- Skincare
- Kits
- Anti-Bacterial
- Variety of fragrances with the germ killing power to create a safe environment
- Deep Cleansing Soap
- Moisturizing Soap
- Gentle Foaming Soap
- Hand Sanitizer Gel
- Hand Lotion
- Apivita *
- Natural Personal Care from Greece
- Body Spa
- Express Face Systems
- Express Masks
- Aquatanica Spa
- Marine spa treatments with natural sea ingredients harvested from the Brittany Coast of France
- Body
- Face
- Home
- Aromatherapy
- The world's #1 Aromatherapy Collection using essential oils to promote health and emotional wellbeing
- Relax
- Energize
- Sensuality
- Sleep
- Gift Sets
- Awake *
- State of the art Japanese technology to bring out your inner beauty
- Cleansers/Toners
- Eye Treatments
- Facial Treatments
- Moisturizers
- Make Up
- Barielle *
- Quality nail care
- Nail Products
- Hand
- Feet
- Bath & Body Works Accessories
- An assortment of products from rubber ducks to cute summer totes
- Bath
- Bags & Totes
- Mani/Pedi Kits & Tools
- Plush Animals
- Bath & Body Works Classics **
- Favorite fragrances that have been discontinued but are available online and during sales
- Bath & Body Works Men's Collection
- Nature inspired scents for men
- Face
- Body
- Bath & Body Works Signature Collection
- Pleasures for daily beauty to indulge your skin everyday
- Body Moisturizers
- Body Cleansers
- Body Fragrance Sprays
- Gift Sets
- Home Fragrance
- Bath & Body Works Temptations
- Sinfully delicious combinations
- Body Care
- Home Fragrance
- Biotherm *
- Combines skin-rejouvenating spring water, nourshing proteins, and minerals
- Age Specialist
- Body Firming and Toning
- Cleansers/Toners
- Eye Care
- Essential Moisturizers
- Exfoliators/Masks
- Hand, Leg & Foot Treatments
- Sun Care
- Treatment Specialists
- Biotherm Homme *
- Skin care formulated for men
- Age Specialists
- Cleansers
- Mositurizers
- Shave
- Boscia *
- Beauty and well-being through botanical science
- Basics
- Treatments
- Special Helpers
- Breathe
- Mood enhancing fragrant body care
- Breathe at Night
- Comfort
- Delight
- Energy
- Happiness
- Romance
- Caudalie *
- The art of vinotherapy: antioxidant skin care
- Combination Skin
- Sensitive Skin
- Skin Lacking Vitality
- Clearly Fun Soaps
- Glycerine Soaps with fun surprises
- C. O. Bigelow
- True old fashioned apothecary products
- Apothecary Rose
- Bigelow's Best
- C. O. Bigelow Hair
- Facial Care
- Lip Treatments
- Original Formularies
- Remedies
* denotes flagship/online products
** denotes products available online/through Semi-Annual Sale
