Big Soda
From Wikipedia, the free encyclopedia
"Big Soda" is a term used by the media[1] and various activist groups[2] to describe the soft drink industry as a collective entity.
The term connotes the business and lobbying power of soft drink companies, much like Big Oil and Big Tabacco are used in reference to their respective industries.
Big Soda is typically used in relation to the 3 giants of the soft drinks market, being the Coca Cola company, PepsiCo, and Cadbury Schweppes respectively. However the term has also been used in respect of soft drinks industry generally.
