Brand Highway
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Brand Highway is the Western Australian main highway running north from the outskirts of Perth to Geraldton. Together with North West Coastal Highway, it forms part of the Western Australian coastal link to the Northern Territory. The highway is a part of Australia's Highway 1. It is about 424 km long.
The highway was completed in 1975 and opened in 1976 by then premier Charles Court, who named it in honour of former premier Sir David Brand. It replaced the old alignment from Dongara to Perth (Midland Road)
The highway passes through agricultural areas. Among its attractions are the unique WA wildflowers such as Western Australian Christmas tree, kangaroo paw, grass tree plus various national parks. Dongara, as well as the off-highway settlements of Jurien Bay and Cervantes are popular tourist destinations. En-route there are several roadhouses. At the negative side of being a fairly monotonous and featureless stretch of road there have been parts of the highway that have had serious accidents with probable causes of drivers falling asleep at the wheel.