Brasseries de Bourbon
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The Brasseries de Bourbon ("Breweries of Bourbon") is the only major producer of beer on Réunion Island, a French oversea department in the Indian Ocean formerly known as Bourbon Island.
The group was founded in 1962. The first product of the brasseries, and by far now their most sold and widely known, is the blonde lager Dodo, named after the now extinct bird (its official name is simply "Bourbon"). This beer is widely known because of its emblem of a smiling dodo, and the creole slogan La dodo lé la (The Dodo is here!), both displayed in colourful wall paintings on shops, snacks etc. selling the beer.
In 1986, Heineken entered the capital of the brasseries.
Since 1996, the group also produces some white and reddish beers. In addition, it also imports and bottles a variety of other drinks.
[edit] External links
- (French) Official site
