Talk:Brand
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Hmmm. How does Brand = Americanization play with Apellation controlee? We have wine names going back to the Romans, at least (pass me a glass of the old Falernian, boy!), but I don't know when governments got into the game. --MichaelTinkler
It's a good question, I think. I'm sure you are right that there has always been product names and therefore potentially product loyalty. The term "branding" however, as a term for developing product identity is itself very recent. Here is the short form of the OED as it pertains to this word:
c. A trade-mark, whether made by burning or otherwise. (Applied to trade-marks on casks of wines or liquors, timber, metals, and any description of goods except textile fabrics.)
- 1827 Motley v. Downman 3 Mylne & Craig Law Rep. 4 The proprietors have added the brand mark `Margam' on each box.
6. (transf. from 4 c.) A particular sort or class of goods, as indicated by the trade-marks on them.
- 1883 Harper's Mag. Aug. 451/1 There are special brands of steel wire for the shrouds and stays.
9. attrib. (sense 6) and Comb., as brand-image, the impression of a product in the minds of potential users or consumers; also transf. and fig., the general or popular conception of some person or thing; brand-name, a trade or proprietary name; also transf.
- 1958 M. Mayer Madison Avenue U.S.A. iii. 59 David Ogilvy, of Ogilvy, Benson & Mather, apostle of the `brand image';
- 1958 M. Mayer Madison Avenue U.S.A. iii. 63 Ogilvy's brand-image advertising..works essentially on the consumer's conscious mind in an effort to convince him that brand A, technically identical with brand B, is somehow a better product.
I think here it relies heavily on the early fire implications of the word. The idea as it develops is of burning an image on the mind of the public. This is especially true when we get to the 1950s and brand is used in an almost religious context, where branding is a kind of psychological attack. So, certainly there was product naming previous to branding, and probably that should be included in the entry, but I wonder if the character of American or at least modern "branding" as it is used in that sense isn't somehow different from previous concepts of product identification. This is, again, one of those terms or concepts which rests heavily on characterization and interpretation rather than on empirical fact. We can say what the modern definition is, and we can talk somewhat about the etymology of the word, and about the history of the concept, but... well, I'll stop there. -trimalchio
- Interesting! Im not sure if the official government monopoly given to regional nomenclature (the Champagne, Bordeaux, Harris Tweed, etc.) is the same thing. I look forward to someone who knows about the history of marketing taking this on! --MichaelTinkler
- I just loved that comment relating religion with brand marketing. At my advertising agency, a JWT affiliate, we talk a lot about how a brand resembles a religion. With a brand you have a creed (the brand promise), a holy book (brand guideline), temples (points of purchase), clerics (brand management team) and so on. The similarities are just amazing. (Aditya Kabir 13:12, 18 June 2006 (UTC))
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[edit] First paragraph quoted from where?
An anonymous user from IP address 202.59.128.7 created a bunch of articles on marketing topics, all of which appear to have been cut and pasted from a marketing textbook: see [1] for a list. The first paragraph of that user's article on "Branding Strategy" [2] was very similar to the first paragraph of Brand. Which makes me think it's been copied from a textbook.
If it's just a one-sentence definition, it is fair use to quote it, but the source must be credited. So where does it come from? Gdr 19:44, 2004 Jul 27 (UTC)
- If you look at the history of the paragraph you can see how we developed it. Being largely responsible for writing this paragraph, I asure you it has not been copyed from anywhere. However this is a fairly standard definition and I would not be suprised if you don't find similar definitions in numerous text books. The fact that user 202... used our definition when creating his article, I will take as a compliment. mydogategodshat 17:31, 29 Jul 2004 (UTC)
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- That's good to know. Thank you. Gdr 18:01, 2004 Aug 1 (UTC)
How is go.com a successful? I think if the article makes the claim then it should elaborated upon.
[edit] Links links links
Perhaps there should be a discussion about which links are notable enough to remain in the list. It's been steadily getting longer, but I've had some trepidation in removing those which, honestly, do seem notable or valuable to me. Nonetheless, the list is growing, and I believe the list should be whittled based on consensus. Jkatzen 16:17, 2 March 2006 (UTC)
- Why? Greyfedora 00:43, 4 March 2006 (UTC)
People removing links should be more consistent. If you want to remove links that end in money going into the content-provider's pockets all of these links should be removed.Joe 02:19, 28 August 2006 (UTC)
[edit] "Examples of well known brand names" doesn't add up
Who ever edited the examples of well known brands section should learn how to count. Firstly the Business weekly citation concerning European brands doesn’t add up to the number quoted. Apparently there are 37 brands on the list, but only 31 appear in the article.
Plus the breakdown of the brands listed by country is all calculated wrong. For example there are 7 UK brands listed, yet there are apparently only 4.5 in this Business Weekly annual "brand scorecard". I'd like to know if it’s just me who sees this blatant mistake. Why hasn’t someone read this and noticed before?
- The list of brands changes fairly frequently as people add brands and take them away. Everybody seems to have an opinion about what belongs in the list and what doesn't, and not all of those people care whether the brands were on the Business Week/Interbrand top 100 or not. In fact, I'm not completely sure from the introductory paragraph of that section that all of the brands are supposed to be from that list. Nevertheless, the original list can be found here[3] and the list on the article could be reconstructed from it. Greyfedora 03:47, 1 October 2006 (UTC)
[edit] Education & Branding
Deepbluesea2000 06:07, 11 December 2006 (UTC)Do you think educational institutions can be regarded as brands?
[edit] Why no list of blogs about naming?
I'm curious as to why the list of blogs about brand names has been removed twice. A link to a single blog (brandnama) has been in the external links for a long while. Wwhat makes the more useful and comprehensive listing (as opposed to a single blog) objectionable? Most recent removal was by Yonatanh, and before that it was by CobaltBlueTony. Would appreciate an explanation so I don't keep trying to post something that doesn't belong. 71.163.140.163 13:51, 28 January 2007 (UTC)Sarah
- I don't know which links you are talking about in this case exactly, but "links to blogs and personal webpages, except those written by a recognized authority are links to be avoided" per Wikipedia:External links. --Onorem 14:06, 28 January 2007 (UTC)
- Thank you. This makes sense. After having read the information on what is allowed I can understand the action - and I note that the other links have been removed as well. —The preceding unsigned comment was added by 71.163.140.163 (talk) 15:02, 28 January 2007 (UTC).
[edit] Deleting Mike Cline Contributions
I am deleting or reverting any contributions I have previously made to this article for the following reason. I work for a company that practices and teaches Strategic Planning methodologies thus making my contribution to any article related to Strategy topics a conflict of interest an in violation of Wikipedia Conflict of Interest guidelines WP:COI --Mike Cline 13:22, 4 February 2007 (UTC)--
