Casale Media

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Casale Media™ is a famous spam-company. Casalemedia uses a tracking cookie that records your Internet activities and may gather sensitive information without your consent. Casalemedia sends data to it’s remote server to later use for marketing purposes. It’s posing a security and privacy risk.^{[1] [2] [3]}

The company began as a spyware install company called SpywareStormer to generate revenue.As of May 2006, they claim to serve ads to 170 million unique users worldwide. Most of their ads are reported to include annoying pop-ups which can even bypass the ad-blocker provided by the Microsoft Internet Explorer. The pop-ups contain 'free screensavers' ad in which three pictures are shown including a highly graphic nudity. Examples include: Free Screensavers

A second most puplar ad of Casale Media reads 'Warning - Spyware Notice', eventually confusing the computer user to click on the ad in panic.

Due to the cultural diversities all over the world, the ads of Casale Media might be taken as normal in a few countries while they are considered highly offensive in many eastern countries.

Contents 1 Statistics 2 Parteners 3 Spyware Detectors Usability 4 Adware 5 See also 6 References 7 External links

[edit] Statistics

As measured by comScore Media Metrix (Oct/06), the Casale Media network reaches over 108 million unique online Americans (62% of the U.S. digital audience).

[edit] Parteners

Casale Media partners with web publishers to provide advertisers with display ad placements (more widely known as "Pop-up ads"). They sell on a site-specific, channel-wide and run-of-network basis. In total, the network has 200 channels spanning all major content verticals. Casale Media is one of only two advertising networks to hold the TRUSTe privacy compliance seal.

[edit] Spyware Detectors Usability

Casale Media may be tagged as Spyware by spyware detectors for its use of cookies. Casale Media uses anonymous cookie files to control ad delivery factors including frequency (the number of times an ad is shown to a user over a specified period of time).

[edit] Adware

Some users of malware removal programs have reported problems removing software related to Casale Media [1],[2]. Casale Media began as a spyware install company called SpywareStormer to generate revenue.

[edit] See also

• Online advertising
• Web banner
• Ad filtering
• Malware

[edit] References

1. ^ How CasaleMedia Works
2. ^ AboutUs.org's review
3. ^ AntiSpyware info.

[edit] External links

• Casale Media, official website
• AdBalance - Review
• Websitepublisher - Review
• Internetadsales - Review
• 77u - Review