Charity mall

From Wikipedia, the free encyclopedia

A charity mall is an online mall that donates a percentage of any sale to one or more charities of the customer's choice; the percentage donated varies widely from 1% to 100%. Typically the charity mall sells no products of its own but instead acts as a central web location other online vendors. A charity mall often relies on third party affiliate marketing services in order to rapidly establish contractual relationships with these vendors.

There are advantages to all parties involved with a charity mall. Charities can receive donations with little or no effort on their part. Donors can make donations without increasing the cost of a purchase they may have been planning to make anyway. The vendors and the charity mall can both gain customers and profits.