ClearRx
From Wikipedia, the free encyclopedia
ClearRx is a trademark for a design for prescription drug packaging, designed by design student Deborah Adler as a thesis project and adopted by Target Corporation (with refinements by industrial designer Klaus Rosburg) for use in their in-store pharmacies. The design is an attempt to clarify certain difficult aspects common to most prescription bottles.
Vials have a distinctive rounded-wedge shape and are designed to stand on their caps, with the label folding over the top of the bottle, where the name of the drug is printed in large print for easy identification. A cutout on the back of the bottle includes space for a data card describing the effects and risks of the medication. Fundamental to the design is a colored rubber ring that serves as a color code so different members of a household can distinguish their individual prescriptions. An overall priority is given to distinguishability; the most important information (patient name, drug name, instructions) are placed prominently on the upper half of the label.
Liquid medicine bottles are not quite as distinctive, but feature a spillproof cap coupled with a dosing syringe that is claimed to be more accurate than spoon dispensing. The liquid medicine bottles also feature the color-coded ring around the neck.
Other innovations include revised warning symbols and labels.
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Bob Ulrich (chairman and chief executive officer) | Gregg Steinhafel (president)
Target Stores: Target | Target Greatland | SuperTarget |
Target Brands: Archer Farms | Bullseye Design | Bullseye Dog | Choxie | ClearRx | GO International | Market Pantry | Sutton & Dodge | Target Pharmacy | Trutech | Wine Cube
Other Subsidaries: Target Commercial Interiors | Target Financial Services | Target Sourcing Services | Target.com
Annual Revenue:
$52.6 billion USD (FY 2005) | Employees: 338,000 | Stock Symbol: NYSE: TGT | Website: www.targetcorp.com
