Club Libby Lu
From Wikipedia, the free encyclopedia
Club Libby Lu is a chain of stores primarily targeted to preteen girls. As of 2006, the store chain operates 62 stores in 28 states in the United States.
Club Libby Lu was founded by Mary Drolet, a former executive at Claire's and Montgomery Ward, in August 2000[1]. It was acquired by Saks Incorporated in May 2003.
The store offers accessories, perfumes, clothing, makeup, minor bedroom furniture and "potions" (customer-mixed beauty products) as well as ear piercing.
[edit] Criticism
In an opinion article in the July 23, 2006 edition of the San Francisco Chronicle, columnist Neva Chonin criticized Club Libby Lu for having a negative effects on its preteen shoppers as well as on society because of the gender roles it promotes through its merchandise and philosophy. She argued that the store's promotion of a princess/heiress/drama-queen ideal for preteen girls was related to gender isolationism and negative stereotyping. Similar criticisms were made toward stores like Limited Too.
[edit] External links
[edit] References
- "Very Important Princesses: Saks Inc.'s in-store Club Libby Lu shops create a unique brand experience" by Sree Roy, Display and Design Ideas, retrieved September 7, 2006.
