Commercial bumper
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In broadcasting, a commercial bumper or break bumper (often shortened to bump) is a brief (usually two to fifteen seconds) transition announcement, placed between a pause in the program and its commercial break (and also the other way around). The host, the program announcer, or a continuity announcer will state the title (if any) of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.
Most network television shows in the U.S. no longer use commercial bumpers, but they are a common feature of radio. However, they are still used on network Saturday morning children's programming. In the late 1970s and early 1980s, most cartoon bumpers would include the phrase "We'll be [right] back after these messages," except for the bump before the final commercial break, which would say, "And now, these messages."
Late Night With Conan O'Brien today is known for its quirky, funny, and amusing commercial bumpers. The show adapted the bumpers from the days when David Letterman was host of Late Night, which were in turn inspired by the colorful bumpers that were a trademark of Johnny Carson's tenure on The Tonight Show.
[edit] See also
- Eyecatch (bumpers used in Japanese anime)
[edit] External links
- CZ's Late Night with Conan O'Brien Bumper Art site - a collection of high definition bumper's from Late Night with Conan O'Brien
