Commission Junction
From Wikipedia, the free encyclopedia
| Commission Junction | |
 |
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| Type | Subsidiary |
|---|---|
| Founded | Santa Barbara, California (1998) |
| Headquarters | Santa Barbara, California |
| Key people | Tom Vadnais, general manager Dave Duckwitz, senior vice president, operations Dave Osman, vice president, advertiser development Kerri Pollard, vice president, client performance |
| Industry | Affiliate marketing |
| Products | Affiliate network |
| Website | CJ.com |
Commission Junction is an online advertising company owned by ValueClick.
Commission Junction is one of the large affiliate networks in north america [1][2] , and operates worldwide. Their corporate headquarter is located in Santa Barbara, California. Commission Junction has also offices in the UK, Germany, France and Sweden.
Commission Junction has over 1,500 customers including eBay, Buy.com, Home Depot, Circuit City, Experian and Yahoo!.
Contents |
[edit] Brief History
- Commission Junction was Founded in 1998 and is based in Santa Barbara, California[3]
- 2001 publishes the performance metrics of all advertisers, publishers, and ads within their Network[4]
- December 2002, CJ abolishes individual tracking links per product and redesigned their product catalog system[5]
- The company was acquired by ValueClick in October 2003[6]
- CJ's Link Management Initiative (LMI) introduced in June 2006 was reversed 1 month after its introduction due to protests by publishers and advertisers[7]
- Commission Junction has today offices around the world[8]
[edit] BeFree / Reporting.net
The former competitor BeFree is also owned by ValueClick. BeFree was purchased by ValueClick[9] before Commission Junction. Only after the acquisition of Commission Junction[6] did ValueClick slowly dissolve the BeFree Network. Contracts with current BeFree merchants are not being renewed and no new merchants are accepted as BeFree customers. Once the contract with BeFree expires, merchants will have the choice to either migrate to the Commission Junction platform or look elsewhere for an alternative provider.
This process began around 2003-2004 and picked up speed towards the end of 2005. It is not certain yet when the BeFree platform is going to be shut down forever.
[edit] References
- ^ New Network Flavors , May/June 2006 Issue: Page 32, Revenue Magazine
- ^ AffStat 2007 1. CJ/BeFree, 2. DirectTrack, 3. ShareASale, 4. Linkshare, 5. LinkConnector and vTarget
- ^ Commission Junction Announces Agreement With Yahoo! Store, Press Release, July 30, 2001
- ^ Commission Junction's Performance Increases Prove Success of its Open Marketplace CJ Press Release, Oct. 15, 2001
- ^ CJ.com Datafeed, Thread at ABestWeb Affiliate Marketing Forums, 11/12 2002
- ^ a b Valueclick Snaps Up Commission Junction By Rebecca Lieb , October 10, 2003, Clickz.com News
- ^ Commission Junction Slows Down on LMI & Thanks to Jangro for Taking a Stand written by Beth Kirsch, ReveNews, August 15, 2006
- ^ Worldwide Office Locations of CJ CJ Contact Page
- ^ VALUECLICK AND BE FREE TO MERGE , March 11, 2002, Internet Retailer
[edit] Major Competitors
- Linkshare a Rakuten Company
- Performics a DoubleClick Company
[edit] See also
[edit] External links
- Commission Junction
- CJU - Commission Junction University Annual Conference and Seminars for Partners of the CJ Network.
