Craven A
From Wikipedia, the free encyclopedia
Craven A is a brand of cigarette which is made in both Canada and in Jamaica. The cigarettes exhibit the English-style flavor of a Virginia-tobacco dominant blend, with that plant's attendant nutty sweetness. The cigarette was named after the third Earl of Craven in 1860.
Craven A's were a favourite cigarette during World War II.
The Craven A brand has in recent times been closely associated with a number of entertainment events in Canada. Amongst these has been the "Just for Laughs" Canadian Comedy Tour in March of 19991.
[edit] Brand
The Craven A brand is owned by Rothmans, Benson & Hedges Inc (RBH), which also owns or otherwise controls a wide variety of cigarette brands.
Craven A is is part of the RBH "premium brand strategy", principally within the Canadian market; however, the brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003
[edit] Trivia
- Norwegian resistance worker Dagmar Lahlum was smoking Craven A's when she met the British double agent Eddie Chapman in Oslo in 1943.
- Craven A was the brand of cigarette smoked by the founder of Pakistan, Muhammed Ali Jinnah.
- Craven A appear in the Bob Marley song "Craven Choke Puppy".
- Craven A cigarettes are featured in Dr. No, the first installment in James Bond's series. The driver - who is working for Dr. No - bites into a Craven A to ingest some instant deadly poison rather then reveal to James Bond the name of his employer
- In several of his biographies, Charles de Gaulle is often said to have been smoking up to 2 packs of plain-tipped Craven A cigarettes a day while he was in London during WWII as the leader of "Free France".
- At least three motor racing venues in Australia had corners that were at one time known as Craven A.
[edit] References
- Physicians for a Smoke-Free Canada (1999). Craven A "Just for Laughs". A Review of Cigarette Marketing in Canada 2, March 1999. Retrieved 2005-02-19.
