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Daimler-Benz

From Wikipedia, the free encyclopedia

This article is about the 1926–1998 Daimler-Benz. For information on the current company, see DaimlerChrysler.
First logo of Mercedes-Benz from 1926 merger of the companies founded separately by Karl Benz and Gottlieb Daimler, becoming Daimler-Benz AG
First logo of Mercedes-Benz from 1926 merger of the companies founded separately by Karl Benz and Gottlieb Daimler, becoming Daimler-Benz AG

Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and engines which was founded in 1926. An Agreement of Mutual Interest—which would be valid until the year 2000—was signed on May 1, 1924 between Karl Benz's Benz & Cie. and Daimler Motoren Gesellschaft, which had been founded by Gottlieb Daimler and Wilhelm Maybach. Daimler had died in 1900 and Maybach had left in 1907.

Both companies continued to manufacture their separate automobile and internal combustion engine brands until, on June 28, 1926, when Benz & Cie. and Daimler Motoren Gesellschaft formally merged—becoming Daimler-Benz AG—and agreed that thereafter, all of the factories would use the brand name of Mercedes-Benz on their automobiles. The inclusion of the name, Mercedes, in the new brand name honored the most important model series of DMG automobiles, the Mercedes series, which were designed and built by Wilhelm Maybach. They derived their name from a 1900 engine named after the daughter of Emil Jellinek. Jellinek became one of DMG's directors in 1900, ordered a small number of race cars built to his specifications by Maybach, stipulated that the engine must be named Daimler-Mercedes, and made the new automobile famous through motorsports. That race car later became known as the Mercedes 35 hp. The first of the series of production models bearing the name, Mercedes, had been produced by DMG in 1902. Jellinek left the DMG board of directors in 1909.

The name of Daimler as a brand of automobiles had been sold by DMG—following his death in 1900—for use by other companies, so the new company, Daimler-Benz, would have created confusion and legal problems to include Daimler in its new brand name, and therefore, used Mercedes to represent the Daimler Motoren Gesellschaft interest. Karl Benz remained as a member of the board of directors of Daimler-Benz AG until his death in 1929.

Although Daimler-Benz is best known for its Mercedes-Benz automobile brand, during World War II it also created a notable series of aircraft, tank, and submarine engines.

In 1998 Daimler-Benz AG merged with the American automobile manufacturer, Chrysler Corporation, and formed DaimlerChrysler AG.

Recent developments have hinted, however, at the dissolution of the 1998 merger in favor of selling Chrysler to rival General Motors. However, it was reported that Blackstone Group and Cerberus Capital Management have emerged as the leading contenders to buy the Chrysler Group.[1]

In 2007, DaimlerChrysler shareholders Ekkehard Wenger and Leonhard Knoll called for the company to change its name back to Daimler-Benz AG, dropping "Chrysler" if the Chrysler Group isn't sold by 2008-3-31, and reincorporate under new European guidelines.[2][3]

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