Diadora

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Diadora

Type	Private
Founded	1948
Headquarters	Giavera del Montello, Italy
Key people	• Marcello Danieli
Industry	Sportswear
Products	Soccer, Tennis, Running Cycling shoes, equipment, and apparel
Revenue	__ millions
Website	www.diadoraamerica.com www.diadora.com,

Diadora is a soccer, tennis, running, cycling, and street shoes, apparel, and accessory manufacturer with locations in Italy, the US, and Hong Kong.

1 History
2 Teams sponsored by Diadora
- 2.1 Australian Football
- 2.2 Football
  - 2.2.1 National
  - 2.2.2 Club
3 Individuals sponsored by Diadora
4 Trivia
5 External links

[edit] History

Diadora is the only Italian athletic footwear and apparel manufacturers to still make products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.

Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots. During the fifties, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

During the economic boom of the sixties, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.

Next, Diadora introduced walking shoes and shortly thereafter, tennis shoes. With the seventies came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Vilas, Mulligan, and the legendary Bjorn Borg.

The mid-seventies also marked Diadora's entry into the soccer category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in soccer.

On June 30, 1998, Invicta, an outdoor athletics equipment company, acquired Diadora.