DiFashion

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DiFashion is a clothing chain, part of Delta M.

DiFashion was established in September 2001. Its activities include the following programs:

"IANA Difashion" is the general representative of the leading Italian producer of children’s clothing IANA. IANA is the oldest children’s clothes factory in Italy with an 80-year tradition. The IANA clothes owe their huge market success to the quality of materials, non-colour fast colours, and comfort. IANA designers design top class casual clothes attractive both to children and parents for over 500 stores around the world.

Stores: - Beograd, Knez Mihailova 19 - Beograd, Bulevar Kralja Aleksandra 94 - Novi Sad, Zmaj Jovina 3

"Exception Exclusive Clothing" In 2003, Difashion included in its program the production and sale of Exception professional wear. We offer business wear for banking employees, hosting teams, security personnel and working clothes for industry, health care, catering, hotel business and supporting activities. Exception business wear gives additional quality to a company’s image.

"ELLEPI" In October 2004, Difashion will commence the wholesale of the Italian brand of Ellepi. It is the ready made clothing for the youngest, with emphasis on the baby program, bathing program and children’s underwear. It includes a wide range of very modern cuts, attractive design following the world trends, and meets the need of the youngest for whom comfort and convenience are important.

"EXCEPTION KIDS" In 2005, the exclusive children’s store EXCEPTION KIDS was opened in Knez Mihailova Street no. 19. EK offers children’s clothing from top world brands (Baby Dior, Miniman, Escada) adapted to the age and needs of the youngest. Baby Dior caters to them from the earliest days to the age of six, Escada dresses girls beautifully up to the age of fourteen, and Miniman is intended for boys only! The range is exceptionally wide.

[edit] See also

• Delta Holding