Digital Telecommunications Philippines
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| Digital Telecommunications Philippines | |
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| Type | Public (PSE: DGTL) |
|---|---|
| Founded | Manila, Philippines (1987) |
| Headquarters | Quezon City, Philippines |
| Key people | Ricardo J. Romulo, Chairman Lance L. Gokongwei, Jr., President and CEO |
| Industry | Communications Services |
| Products | Broadband Services Cellular Telephony Fixed-Line Telephony Information Technology Services |
| Revenue | P1.784 billion PHP ( 14%) (2004) [1] |
| Employees | 3,763 |
| Slogan | unknown |
| Website | www.digitelone.com |
Digital Telecommunications Philippines (PSE: DGTL), commonly known as Digitel, is the second-largest fixed-line and the third-largest mobile telecommunications company in the Philippines. It is also the company that owns Sun Cellular, the Philippines's fastest-growing mobile phone service.
The company is owned by JG Summit Holdings, one of the country's largest conglomerates.
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[edit] History
Digital Telecommunications Phils., Inc. (Digitel) was established in October 1987 and commenced commercial operations in January 1992.
In 1993, Digitel was awarded a 30-year exclusive contract by the Department of Transportation and Communications (DOTC) to manage, operate, develop and rehabilitate certain telecommunications systems owned by the DOTC (collectively, the "DOTC System") and which are located in the provincial areas of Luzon under a Facilities Management Agreement (FMA). The FMA also provided for its conversion into a lease contract under certain terms and conditions agreed upon by both parties.
In accordance with the provisions of the FMA, Digitel and DOTC agreed to amend and convert the FMA into a Financial Lease Agreement (FLA). Under the FLA, Digitel was granted the exclusive right to lease, manage, maintain, operate, develop and eventually own the said DOTC facilities.
In February 1994, Digitel was granted a national franchise to provide domestic and international telecommunications services throughout the Philippines. In September 1994, Digitel was granted by the National Telecommunications Commission (NTC) a provisional authority to operate an international gateway facility (IGF). A provisional authority was also secured from the NTC in January 1995 to install, operate, maintain and develop telecommunications facilities in Regions 1 to 5 including the facilities currently leased from DOTC.
On August 7, 2000, Digitel was granted by the NTC a Provisional Authority (PA), authorizing it to construct, install, operate and maintain a Nationwide Cellular Mobile Telephone System (CMTS) using Global System for Mobile (GSM) and/or Code Division Multiple Access (CDMA) technology. Consequently, Digitel has been building a high-powered performance GSM/1800 network with a suite of applications and services.
On December 11, 2002, the President of the Philippines, Gloria Macapagal-Arroyo signed into law, Republic Act No. 9180 granting Digitel Mobile Philippines Inc. (DMPI), a wholly-owned subsidiary of Digitel, a franchise to construct, install, establish, operate and maintain wire and/or wireless telecommunications system throughout the Philippines.
In March 2003, DMPI commercially launched its wireless mobile services under the Sun Cellular brand. It pioneered the unprecedented 24/7 Call & Text Unlimited in October 2004, which propelled unparalleled growth in the wireless subscriber base giving the subscribers good value for their money.
[edit] Subsidiaries
Digitel is divided into the following subsidiaries:
- Digitel Capital Philippines Ltd
- Digitel Information Technology Services
- Digitel Mobile Phils. d/b/a Sun Cellular
[edit] Products
Digitel's fixed line services are offered under the MANGO, Choice Plans, and DigiFonePal brands. Its cellular service is sold under the Sun Cellular brand, while its broadband Internet services are sold under the MANGO and NetVantage DSL brands.
[edit] Sun Cellular
| DigiTel Mobile Philippines, Inc. d/b/a Sun Cellular | |
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| Type | Subsidiary of Digital Telecommunications Philippines (DigiTel) |
|---|---|
| Founded | Manila, Philippines (2003) |
| Headquarters | Quezon City, Philippines |
| Key people | Lance L. Gokongwei, Jr., President and CEO |
| Industry | Mobile Telecommunications |
| Products | Postpaid/Prepaid Subscriptions Voice SMS MMS Value-Added Services Unlimited Services |
| Parent | Digital Telecommunications Philippines |
| Slogan | Better Network, Better Value. |
| Website | http://www.suncellular.com.ph |
DigiTel Mobile Philippines, Inc. d/b/a Sun Cellular is a mobile telecommunication service provider in the Philippines. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel. It is assigned to an access code of 922/923. The company began its operations in 2003. Its position as a latecomer in the market allowed it to put up infrastructure at lower cost.
Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.
[edit] History
Sun Cellular has been up for almost 3 years. It is the fastest growing mobile network in the Philippines. Sun Cellular, having technologies and infrastructure of almost 6-8 years of that of Globe Telecom is a great leap for telecommunications. But coming late into the market may be a little tough for Sun, a whole lot of money must be given for advertising and system improvements.
Brief History
- March, 2003
- Sun Cellular began operations in major cities of the Philippines
- October, 2004
- Sun Cellular began to offer 24/7 Call and texts unlimited for 250php a month and 100php for 10 days
- Covered more areas of the Philippines
- March, 2005
- Sun Cellular began to offer call and text unlimited for 350php a month and 100php a week
- Sun Cellular began to also offer texts unlimited for 150php a month and 50php a week
- Sun Cellular improved their service much more and increased the capacity of their network
- February, 2006
- Sun introduced a free voice calls included in texts unlimited cards for 4 hours and 1 hour respectively
- March, 2006
- Sun increased the price of their texts unlimited cards to 450 and 150 respectively
- September, 2006
- Sun introduced the 100php call and text unlimited for 5 days
[edit] Overview
Sun Cellular offers the range of services include:
[edit] Regular Services
- VOICE SERVICES
- CALL TYPES
- VOICE MAIL SERVICES
- CALL MANAGEMENT
- MESSAGING SERVICES
- LOCAL TEXT MESSAGING
- INTERNATIONAL TEXT MESSAGING
- MULTIMEDIA MESSAGING
- GPRS
- Data/Fax
[edit] Value Added Services
[edit] Unlimited Services
| Denomination | Description | Validity |
|---|---|---|
| Call&Text Unlimited 300 | Unlimited Sun-to-Sun Call and Text, preloaded with P50 regular load | 60days |
| Call&Text Unlimited 100 | Unlimited Sun-to-Sun Call and Text, preloaded with P25 Regular load | 10days |
| Text Unlimited 90 | Unlimited Sun-to-Sun Call and Text only | 5days |
| Text Unlimited 150 | Unlimited Sun-to-Sun Text, preloaded with 4 free hours voice calls | 30 days |
| Text Unlimited 50 | Unlimited Sun-to-Sun Text, preloaded with 1 free hour voice calls | 7 days |
| Text Unlimited Lite 20 | Unlimited Sun-to-Sun Text only | 2 days |
| Daylite 100 | Preloaded with P30.00 Regular. Unlimited Sun-to-Sun Calls from 12 midnight to 6 pm. P0.25/min Sun-to-Sun Calls from 6:01 pm to 11:59 pm and unlimited Sun-to-Sun Texts All Day, All Night. | 7 days |
[edit] Other Value-Added-Services
| Denomination | Description | Validity |
|---|---|---|
| Convert-A-Load 50 | Get 70 text messages to other networks. | 10 days |
| Convert-A-Load 25 | Get 30 text messages to other networks | 5 days |
| Top10 IDD Calls 100 | USD0.10/minute to 10 destinations. US (Mainland), China, Hong Kong, Canada, Singapore, Thailand, Malaysia, Brunei, Guam, and Macau. | 7 days |
| Sulit Calls 30 | One Hour of Sun-to-Sun Calls | 7 days |
Other VAS
- Sun IMessenger - it allows you to send instant messages to your Yahoo!, MSN, AOL and ICQ buddies. .
- Give-a-load - it can send load to anyone, of any amount from one peso (P1.00) to twenty pesos (P20.00).
- Sun MyVault - it securely stores your mobile data such as Contacts and Text Messages.
- The Mall - it allows easy access to a wide range of Sun Cellular services. Similar to browsing on the web.
[edit] XPRESSLOAD
Sun Cellular's electronic prepaid reload service allows you to load "Over-the-Air" via an accredited Sun Xpress Load Retailer. Aside from giving you FREE SMS every time you purchase regular load, Sun Xpress Load now provides you the ease of a one-stop reload shop by allowing you to purchase the best value Unlimited Services, Special Loads and VAS Subscription, and even other Non-Sun prepaid load for Internet, gaming and landline via OTA.
[edit] Regular load
| Denomination | Validity | Free Text |
|---|---|---|
| 20-29 | 2 days | 2 |
| 30-39 | 3 days | 4 |
| 50-74 | 7 days | 8 |
| 77-99 | 10 days | 12 |
| 100-124 | 15 days | 16 |
| 125-149 | 20 days | 20 |
| 150 | 30 | 25 |
[edit] Popular Strategies
Before Sun entered the market Globe and Smart has been running smoothly and in the heat of competing for the same price of service. While the lower providers or what we so call "Branches" of these two companies namely Touch Mobile and Talk n' Text offers low prices on calls and services. When Sun cellular entered the scene the two big giants where not threatened by this little provider. Sun has been left behind and need to come up with a plan to lure more subscribers to their network and that's when the UNLIMITED madness came. Sun has been able to come up with this strategy to lure customer and the population in growing each week. Ever since all other competing network is copying these strategies until now.
Sun, today is providing the best offers and services for it's subscribers. Sun Cellular is branded as the fastest growing network in the Philippines.[citation needed]
[edit] Economic Benefits
Corporate: Before "24/7 Unlimited" has been launched, a majority of medium and large enterprises were spending hundreds of thousands in cellphone bill, with a minimum of P15,000/month for each operation
[edit] Ownership
- JG Summit Holdings: 47.45%
- PCD Nominee Corporation: 18.24% (12.69% Filipino, 5.55% foreign)
- AB Capital Investment Corporation: 12.51%
- TeliaSonera: 9.44%
- Digitel executives: 1.21%
- Public stock: 11.15%
[edit] Competition
Digitel's main competitors in the fixed-line and mobile markets are PLDT (PLDT subsidiary Smart Communications in the mobile market) and Globe Telecom.
