Domestic market
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In economics, a market is a mechanism which allows people to trade. The domestic market therefore includes all trade mechanisms within one country, excluding exports and imports.
market can also be thought of as a group of people who might buy a given product. In this sense, a company might be doing well in the college age market, but poorly with elders. While a person could make any number of arbitrary distinctions between different groups of potential customers, whether these people live ( or operate ) within the same country is more important than many other divisions. Doing business within a company's domestic market avoids import and export tariffs.