Eliot Noyes
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Eliot Fette Noyes (1910-1977) was an American-born, Harvard-trained architect and industrial designer, who worked on projects for IBM, most famously the IBM Selectric typewriter and the Westchester IBM Research Center.
Prior to his work on the Selectric, Noyes had been commissioned in 1956 by Thomas J. Watson, Jr to create IBM's first house style—indeed, these influential efforts, in which Noyes collaborated with Paul Rand, Marcel Breuer, and Charles Eames, have been referred to as the first "house style" program in American business.
He also redesigned the standard look for all Mobil gasoline stations during the 1960's (and hired the graphic design firm of Ivan Chermayeff and Tom Geismar to redesign the Mobil logo). His New Canaan, Connecticut residence is regarded as an important piece of Modernist arcitecture.
Noyes began his career working for Walter Gropius, and in the 1940's was instrumental in promoting the early work of Charles Eames and Eero Saarinen as curator of industrial design at the Museum of Modern Art in New York.
The Harvard Graduate School of Design has a named chair in his honor.
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