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Emack & Bolio's is a chain of ice cream stores based in Boston, Massachusetts, United States. The chain was founded by Robert Rook, a lawyer and self-declared hippie who has worked closely with the homeless, Vietnam war protesters, civil and gay rights advocates, and numerous rock bands such as Aerosmith, U2, Boston, The Cars, and James Brown. Emack and Bolio's was founded in 1975, three years before Ben and Jerry's used the concept of a hippie ice cream store. There are now a few stores in other states, including New York, New Jersey, Ohio, Florida, Missouri, North Carolina, Tennessee and Texas. The name of the chain apparently originated from the names of two homeless men in Boston, Emack and Bolio, who were mascots of a sort for the first store. The mascot is now a red-eyed moose whose name is Stoney.
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