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Ernest Bormann

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Ernest G. Bormann taught at the University of Minnesota from 1959. He originated the Symbolic Convergence Theory of human communication, which emphasizes the sharing of group "fantasies" (creative interpretations) as a method of developing shared meaning. He is currently an emeritus faculty member.

[edit] References

Bormann, Ernest: "Symbolic Convergence Theory: A Communication Formulation". Journal of Communication, volume 35: 4, 1985, pages 128 - 138


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