Espotting
From Wikipedia, the free encyclopedia
London-based Espotting Media was founded in 2000. Along with Goto.com (now Yahoo! Search Marketing) it was a pioneer of pay-for-placement advertising in search engines.
European expansion paid off and revenues soared from just €80,000 in 2001 to €41 million in 2003.
Although successful, espotting did not have a strong partnership with any of the dominant search engines. When Google and Yahoo! started to dominated the market place, espotting merged with US company FindWhat.com in 2004.
The merged company soon re-branded as Miva in 2005.
