Exposure audience
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In marketing terms, the entire audience to which a certain product is being exposed.
For example, the exposure audience of a local real estate broker would be the audience of the local media through which he advertises, in addition to the people that live in the physical vicinity of his offices. The exposure audience of Coca-Cola on the other hand would be the world's entire population.
The exposure audience is composed of the target audience and the non-target audience.
