Air Miles

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This article is about the reward program. For the airline called Air Miles, see Air Miles (airline).

The Air Miles Reward Program is a loyalty program or frequent flyer program in Canada, the UK, Spain (under the brand Travel Club), the Netherlands, the United Arab Emirates, and Qatar through which points are earned on money spent at participating merchants. Air Miles Reward Programs in each country are independently run, but use the same logo and trademark.

1 AIRMILES UK
2 AIR MILES Canada
3 Air Miles Middle East
4 External links
5 References

[edit] AIRMILES UK

In the UK, Airmiles can be collected through NatWest credit cards, Shell petrol stations, Tesco supermarkets, Scottish and Southern Electric, AIRMILES online shopping portal, on travel products and package holidays bought in cash from AIRMILES and through a variety of other partners.

Airmiles can be redeemed for flights, hotels, travel insurance and package holidays.

Air Miles History

Air Miles was invented during the mid 1980’s by Mr Alan Dellor – the then Commercial Director of British Caledonian Airways and the partners of the advertising agency - Mills, Smith & Partners. These were Keith Mills, Brian Smith, William Kershaw, Nick Tomlin, Peter Badham and Geoffrey Bean. Liam Cowdrey joined Mills, Smith & Partners some months later.

Together they formed the Air Miles Travel Promotions Company Limited in 1986. Selling 51% of the UK operation to British Airways soon after.

Mills, Smith & Partners produced the consumer launch campaign ‘Stop dreaming. Start Collecting’ gaining a database of 3 million Air Miles collectors in the first three months.

[edit] AIR MILES Canada

Air Miles Card.

The Canadian Air Miles program is Canada's largest loyalty program—reward miles can be earned at more than 100 participating companies in Canada, including the LCBO. According to Alliance Data (the USA parent of the Canadian company that launched the program in 1992 and continues to operate it), approximately two-thirds of Canadian households actively participate in the Air Miles program.^[1]

Air Miles collectors can redeem their reward miles for travel, entertainment and merchandise rewards. Air Miles reward miles can be collected from all types of companies.

In Canada AMEX Bank of Canada and the Bank of Montreal offer Air Miles credit cards and WestJet offers airmiles for on-line flight bookings.

Major companies involved in Airmiles Canada include: Shell Canada, Safeway, and Rona

[edit] Air Miles Middle East

In the Gulf region Air Miles is co-owned by the parent Air Miles company, HSBC and Spinneys (supermarket group). Currently it operates in the UAE, Qatar and Bahrain, but is in the process of expanding to three more countries in the region. Customers should be aware that Air Miles points earned in Europe or Canada cannot be redeemed in the Gulf region, as the company operates independently here.

In the UAE, users of HSBC credit cards that participate in the UAE Air Miles program are credited air miles for every transaction.