Brad (British Rates and Data)
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BRAD (British Rates and Data) Is a media directory and online service published by EMAP in the UK. It is used by media planners, buyers, PR professionals, printers, advertising professionals etc. Brad was established in 1954 and now provides over 13,500 entries encompassing every media platform. Brad is one of several directories that are published to help Media Planners and Media Buyers plan and buy media.