Brand India
From Wikipedia, the free encyclopedia
Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry (CII) and the more informal India Inc abroad.
[edit] See also
[edit] External links
- [1] Site of India Brand Equity Foundation
- [2] The IBEF brochure
- Made-in-India brand gets stronger by Suveen K Sinha (rediff.com)
- India Infrastructure Show
- A Blog on Brand India
Books
- Mongia, Sunanda. Brand India. ISBN 81-7646-469-4
- Rangnekar, Sharif D. Realizing Brand India: The Changing Face of Contemporary India. ISBN 81-291-0610-8
News
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