Enviga
From Wikipedia, the free encyclopedia
| Enviga | |
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| Type | Canned sparkling green tea |
| Manufacturer | The Coca-Cola Company |
| Country of Origin | USA |
| Introduced | 2006 |
Enviga is a Nestea carbonated canned green-tea drink being jointly marketed by the Coca-Cola Company and Nestle Switzerland. It is availiable in 3 flavors: Green tea, peach and berry. [1]. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. More details on Enviga's own study here: http://www.enviga.com/#Science . Along with this, Enviga also contains 20% of the daily value of calcium.[2]
As reported in the Sydney Morning Herald, flavoured bottled water, sports drinks and teas, are increasing sales with the decline in sales of sugary soft drinks - with cold tea the fastest growing non-carbonated beverage category in the U.S. during the first half of 2006. Prior to launch, Coke had been trailing and losing market share[1] in this sector to Pepsi, AriZona and Snapple.
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[edit] Nutritional facts
serving size 1 can
Calories 5
total fat 0
sodium 35mg 1% daily value
total carb 0
protein 0
calcium 20% daily value
Percent values are based on a 2000 calorie diet
Contains Aspartame, and significant quantity of Caffeine.
[edit] Lawsuits over health claims
The Center for Science in the Public Interest (CSPI) has filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product[2]. The group claims that if Coca-Cola and Nestle stop marketing the product as a calorie-burner, they would drop possible litigation. The beverage makers responded that they have deliberately avoided claims that Enviga is a weight-loss product, and that there exists independent research to substantiate the effects of the product.
The State of Connecticut is investigating the calorie-burning qualities of the drink. The State Attorney General Richard Blumenthal has demanded [3] all scientific research associated with its calorie-burning qualities [4].
[edit] Footnotes
- ^ Coca Cola Company Press Release: http://www2.coca-cola.com/presscenter/pdfs/enviga.pdf
- ^ BBC News audio interview: http://news.bbc.co.uk/nolavconsole/ukfs_news/hi/newsid_6040000/newsid_6043700/bb_rm_6043792.stm
