Excel (gum)
From Wikipedia, the free encyclopedia
Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. The gum currently comes in seven flavors: Polar Ice, Peppermint, Spearmint, Winterfresh, Chlorophyll, Night Chill, and Inferno (cinnamon). The mints currently come in Peppermint, Spearmint, and Cinnamon. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath" and often features an animated giant gorilla character who is drawn to eating people who have just used the product.
[edit] Excel Extreme
In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released. Shock is the new name for Excel's lemon flavoured gum, where Fuse is the new name for their cherry flavoured gum.
Because of this, the Cherry Chill and Lemon Ice varieties have been discontinued in Canada.
| Wm. Wrigley Jr. Company | |
|---|---|
| William Perez, CEO & president • William Wrigley, Jr. II, chairman | |
| Past CEOs and presidents: William Wrigley Jr. • Philip K. Wrigley • William Wrigley III • William Wrigley, Jr. II | |
| Chewing gum | |
| Airwaves • Big Red • Doublemint • Eclipse • Excel • Extra • Freedent • Juicy Fruit • Orbit • Spearmint • Surpass • Winterfresh | |
| Bubble gum and candy | |
| Alpine • Altoids • Big League Chew • Bubble Tape • Hubba Bubba • Life Savers • Creme Savers | |
| See also | |
| Wrigley Building • Wrigley Field (Chicago) • Wrigley Field (Los Angeles) • Wrigley Institute for Environmental Studies • Wrigley Square | |
Annual revenue: $517 million USD (FY 2005) | Employees: 14300 | Stock symbol: NYSE: WWY | Website: www.wrigley.com/ |
|
 |
This confectionery-related article is a stub. You can help Wikipedia by expanding it. |
