Fd2s
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- The correct title of this article is fd2s. The initial letter is shown capitalized due to technical restrictions.
| fd2s | |
| Type | Private |
|---|---|
| Founded | Austin, Texas (1985) |
| Headquarters | Austin, Texas |
| Key people | Larry Paul Fuller, co-founder Herman Ellis Dyal, co-founder Steven L. Stamper, co-founder |
| Industry | Environmental graphic design |
| Employees | Approximately 30 |
| Website | www.fd2s.com |
fd2s is a wayfinding and environmental graphic design consultant headquartered in Austin, Texas.
Contents |
[edit] History
The firm was founded in 1985 as Fuller Dyal & Stamper by Larry Paul Fuller, a writer and former Editor of Texas Architect Magazine; Steven L. Stamper, a specialist in environmental graphic design; and Herman Ellis Dyal, an architect who had previously worked for firms including Philip Johnson & John Burgee, Skidmore, Owings & Merrill, and Caudill Rowlett Scott.[1]
The firm expanded its offerings in the 1990s to include a full range of advertising and marketing services -- even creating a separate division called Faction Integrated Branding. In 2006, however, it returned its focus to wayfinding and environmental graphic design. Today the organization employs approximately 30 researchers, designers, writers, technologists, usability experts, architects, and project managers.[2]
fd2s is an innovator in the emerging field of Integrated Wayfinding SolutionsSM, which looks at every potential touchpoint as an opportunity to deliver consistent, relevant wayfinding information to the user. These touchpoints include wayfinding signage, but extend beyond signage to include architecture and interiors, printed materials, staff interactions, and electronic wayfinding tools.
The firm has also entered the technology arena with the development of the Blueline Wayfinding Management SystemTM, a centralized application for end-to-end management of all components of a wayfinding system, including signage, but also printed maps, web sites, and information kiosks when appropriate. The system enables facility managers to control, maintain, and update all of an institution’s wayfinding information with a single tool.
[edit] Clients/Projects
The market for the firm's Integrated Wayfinding Solutions consists primarily of institutions with large, complex environments such as healthcare facilities, transit systems, or municipal districts. Specific clients include The University of Texas M. D. Anderson Cancer Center, Austin's Capital Metropolitan Transportation Authority, Riley Hospital for Children, and Duke University Medical Center.[3]
The firm's more traditional environmental graphic design projects include signage and placemaking elements for retail, mixed-use, corporate, and public projects around the world. Its recent work includes assignments in China, Japan, Poland, Bulgaria, Slovakia, and Brazil, as well as throughout the United States.
[edit] Offices
While fd2s once maintained satellite offices in Houston and Denver, it currently works worldwide from its headquarters in Austin. In 2000, the firm became one of the earliest creative businesses to make the move to Austin's now booming east side.[4] The fd2s headquarters building, a renovated 1920s warehouse, has been published on the cover of Texas Architect magazine and received awards from the Texas Society of Architects, The Houston chapter of the American Institute of Architects, and the Heritage Society of Austin.[5]
[edit] References
- ^ AIGA Small Talks Program
- ^ NSIDE Magazine Article
- ^ SEGD 2005 Design Awards Winners
- ^ Austin Business Journal, December 1, 2000
- ^ Austin Business Journal, July 29, 2002
