Firetrap
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Firetrap is a high-end clothing company. Formed in 1993, Firetrap has stores featured in London, Leeds, Milan, Berlin and Moscow. Firetrap is a company that is mainly known by people telling each other rather than using advertisement strategies. It is very popular amongst younger people. The company designs all kinds of clothes but is very popular for headwear and the very expensive footwear. In 2004 London based design agency created the Firetrap icon, Deadly the Gnome. Dry work on all Firetrap's creative campaigns. www.firetrap.com
Firetrap is also slang for a building with only one exit, from which there would be no escape if the single exit was blocked by fire.