FOCUS (magazine)

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FOCUS

Type	Weekly newsmagazine
Format	Magazine

Owner	Hubert Burda Media
Publisher	Helmut Markwort
Editor	Helmut Markwort, Uli Baur
Founded	January 18, 1993
Price	€ 2.90
Headquarters	Arabellastrasse 23 81925 Munich
Circulation	730,436 per week (IVW Q2/2006)
ISSN	0943-7576

Website: FOCUS Online

FOCUS is a German weekly newsmagazine published in Munich and distributed throughout Germany. It is the second-largest weekly newsmagazine in Germany.

[edit] Overview

FOCUS was launched to pioneer a new style of journalism for readers short of time. The magazine was positioned against Der Spiegel and from day one has featured many color images and made heavy use of information graphics, revolutionizing the newsmagazine landscape in Germany. It is a conservative magazine.

The magazine was founded by Helmut Markwort and Hubert Burda and was first published on January 18, 1993, with an initial circulation of around 478,000 [1]. The target audience is the "information elite", a term coined by Helmut Markwort who is also famous for his advertising slogan "facts, facts, facts".

For several years FOCUS has been considered by many to be one of the most successful German magazine launches ever. In November 2004, Uli Baur, who has been involved in the magazine from the start and who has worked with Helmut Markwort prior to joining FOCUS, was appointed as another editor in chief alongside Markwort.

The FOCUS Online news portal was launched in January 1996 in close co-operation with MSN Germany. FOCUS TV was launched later that year as an information magazine programme on the ProSieben TV channel. Spin-offs include FOCUS-MONEY magazine (launched in March 2000) the educational magazine FOCUS-Schule (launched in January 2005).