Four Points by Sheraton
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Four Points by Sheraton is Starwood's mid-market hotel brand, targeted towards business travelers and small conventions. Four Points was created by the former ITT Sheraton before Starwood acquired the firm in 1998. The brand includes hotels and resorts located in the United States, Canada, Colombia, Mexico, Uruguay, China, Australia, and the Middle East. Plans to expand throughout Europe include new hotels in Dornbim, Austria, Zurich, Switzerland, and Istanbul, Turkey (opening early 2008).
Smith Travel Research classifies Four Points hotels as "Upscale" whereas Westin and Sheraton brand hotels are "Upper Upscale".
Four Points hotels also have a "Best Brews Program" and a Chief beer officer that selects Craft beer to serve in their hotels. [1]