Talk:Generic brand
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[edit] Photo Needed!
I realize it would be very hard to find, but if anyone can find a photo of the old style generic packaging, I think it would be very good for this article. 68.124.184.143 17:53, 24 October 2006 (UTC)
[edit] In-house brand
I redirected In-house brand here. In-house brands are different from generic products and brands in that they try to give an impression of being branded. See for example Lidl. Petri Krohn 04:24, 13 April 2006 (UTC)
- This is confusing. I guess Safeway's "Lucerne", as mentioned in the article, is an example of an in-house brand. But what the heck is the difference between being a product which is actually branded and a product having a label that looks exactly like a brand-label? Would Sears' "Kenmore" be considered an in-house brand? What's the difference? What about Sears' "Craftsman"?
[edit] Difference between in-house brand and regular/"real" brand
The difference (as I see it) between e.g., "Lucerne" brand milk and "Craftsman" brand tools is that you can only buy them at one chain of stores, which is part of the same business that owns the label. You can't buy "Lucerne" milk at Albertsons or "Craftsman" tools at Home Depot. If you could, I would call these regular brands --- but since you can't, I call them house brands. hajhouse 16:49, 30 May 2006 (UTC)
- Actually, I've seen Craftsman tools at stores other than Sears; one of the auto parts chains at least used to sell them. Maybe Sears owned that chain or something?
- Another interesting tool example, and a grey area, is RIDGID tools. The only big box store that sells them is Home Depot, and they do have an exclusivity agreement with Ridge Tool to be the only big box to sell those tools, but they also sell their tools through tradesmen-only supply houses. For most consumers, Ridgid is a Home Depot house brand. But for professional plumbers, they're *not* a house brand. I'm really not sure whether we would consider Ridgid a house brand or not. Perel 22:58, 18 December 2006 (UTC)
[edit] Mistake?
"Patents may prohibit generic brand manufacturing. In the specific case of drugs, generic drugs are made chemically indistinguishable from the brand name products, to satisfy regulations." Surely this should read distinguishable? Please explain if not. 74.132.209.231 20:50, 30 June 2006 (UTC)
I concur, and have removed that sentence. The Generic_drug article describes generic drugs as having bioequivalence to the brand name version, specifically noting that they might not be chemically identical. In any case, I don't think the sentence is particularly germane to this article, and the paragraph reads better without it. Perel 04:09, 22 November 2006 (UTC)
[edit] Same as "store brand"
The expression "generic brand" is not so common in the UK; I would assume from it having a separate article that it refers to *any* product where the brand is unknown (not just exclusively to a supermarket's "own brand"). However, the article does seem to verge towards describing "store brands"; was this the intention? Fourohfour 18:06, 18 December 2006 (UTC)
- I suppose this term may be regional in nature; hadn't realized it was. Basically, in the US, store brands are kinda-sorta a subset of generic brands. Generic brand refers to ANY unbranded product, while store brand refers to products branded for a specific store.
- That's pretty much what I thought it meant, thanks. Fourohfour 00:59, 19 December 2006 (UTC)
- Many US supermarket chains, to cite one example, have two sets of store brands: a low-cost, no-frills store brand that's basically a generic brand with the store's logo on it, and a high-end "premium" store brand that's a private label but competes with the name brands.
- For example, three mac-and-cheese options at my local grocery store:
- Kraft: name brand
Great Value: cheap generic store brand, competes on price (correction - wait, that's a different store.. but the point stands, it's called something along those lines)- Nature's Promise: premium store brand, not sold in any other chains, but positioned to compete with the name brands as a higher-end product (the gimmick on this one is that it's organic)
- (And yes, I do realize that it's kinda silly to talk about high-end boxes of mac and cheese, but still..)
- What are generics (that are not a store brand / own brand / private label) called in the UK? Perel 22:50, 18 December 2006 (UTC)
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- Nothing specific, AFAIK. IIRC I've (very) occasionally referred to them as "generic", but I probably picked that up from U.S. usage; it's not common here. I'm sure we've got ways of describing them, I just can't think of any because I'm trying too hard. :-/ Fourohfour 00:59, 19 December 2006 (UTC)
