Guadalupe-Reyes Marathon
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Guadalupe-Reyes Marathon is the informal name given in Mexico to the vacational period from December 12 (Day of the Virgin of Guadalupe) to January 6 (Kings' ("Reyes") Day (Epiphany)). Between these period there are several holidays: the 9 Posadas parties, Christmas and New Year, thus creating a "marathon" of festivities. During this period many persons ingest alcoholic beverages non-stop as a resistance "race", not unlike a marathon.
The name is used in advertising and with comedy purposes, sometimes with the fictional character of "Guadalupe Reyes", a proper Mexican name which can belong either to a male of female.
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