Hans Stråberg
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Hans Stråberg has served as President and CEO of AB Electrolux since April 2002 and, at age 50, is one of the youngest chief executives of a global Fortune 500 company.
Product development based on consumer insight is his passion. During his time as CEO and head of the floor-care sector, his team developed Electrolux Trilobite®, the world’s first automatic vacuum cleaner. Today, under his Group leadership, a rigorous product creation process ensures greater precision, shorter lead times and shorter product cycles.
Stråberg, who joined Electrolux in 1983, worked in various staff roles until 1987, when he took on his first senior management role; global responsibility for dishwashers and laundry equipment.
In 1992, Stråberg became general manager of the Electrolux floor-care operations at Västervik, Sweden, before moving to the U.S. in 1995, where he assumed responsibility for production and development in the Group’s North American white goods operations. Stråberg and his team in North America introduced a front-loading washing machine to the U.S. market, and today the company has a 12 percent market share with this product.
In 1998, he became executive vice president and head of the Group’s Floor-Care and Light Appliances sector, and also a member of the Group management team.
Prior to his Electrolux years, Stråberg was an assistant to the technical attaché at the Swedish Embassy in Washington, D.C.
Stråberg was born in 1957 in Sweden. He holds a master’s degree in science and engineering from the Chalmers University of Technology, Gothenburg, Sweden. Stråberg is married. He and his wife have two children, ages 10 and 18.
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