Headvertise
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Headvertise was a subsidiary of Kapust-Allen Enterprises (now defunct), responsible for guerilla advertising campaigns up and down the east coast of the United States from October 2003 through May 2004. Headvertise was noted for bringing body advertising mainstream, hiring college students to wear temporary tattoos on their foreheads. Forehead advertising became mainstream once the press got hold of the Headvertise staff to run stories on what they were doing. Soon, it became very frequent to see people auctioning off their foreheads and bald heads to the highest bidder.
In addition to the basic Headvertising, students were responsible for giveaways, sampling, flyer distribution, and postering. Students on a campus would see these materials around campus and then come across the Headvertiser, and the advertiser's message would really set in.
The company was formed by Justin Kapust.
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