James Jordan (publicist)
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James J. Jordan, Jr. (August 3, 1930 – February 4, 2004) was an American publicist and sloganeer.
He is best known for his work at the BBDO advertising agency, coining such slogans as "Us Tareyton smokers would rather fight than switch!", "Wisk beats ring around the collar", and "Zest-fully clean!"
A graduate of Amherst College, he would later serve on its board of trustees.
He died of a heart attack while snorkeling in the Virgin Islands, aged 73.
He was survived by his wife of 46 years, the former Mary Helen Cronin, and his seven children.
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