Jeffrey Sterling, Baron Sterling of Plaistow
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Jeffrey Sterling, Baron Sterling of Plaistow, is a British buinessman. He was executive chairman of the shipping line P&O from 1983 to 2005. He founded Motability, a charity providing cars for people with disabilities. He was created a life peer as Baron Sterling of Plaistow, of Pall Mall in the City of Westminster in 1990.
In March 2007 Lord Sterling announced that he would be buying the Swan Hellenic brand from Carnival Corporation & plc.
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