KLEC
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KLEC was an FM radio station in Little Rock, Arkansas which broadcast from the summer of 1998 till the fall of 2004. The station, which was the first in the area to broadcast a completely modern rock format, used the brand name "Lick 106 point 3".
The unusual name was chosen through an internet poll on their website. Lick moved around on the radio dial several times starting out at 101.1 then to 96.5 and finally on 106.3, where it remained till it went off the air. Besides the choice of music, Lick also had two morning DJs, Corey and Jay, who were extremely popular.[citation needed] They were fired when Archway Broadcasting purchased the station from Equity Broadcasting in late 2002/early 2003. After this Clear Channel started KDJE 100.3 The Edge in an effort to steal listeners away from Lick[citation needed] and hired Corey and Jay for the morning show.
106.3 is now home to KOLL "K 1063", an oldies station. Corey and Jay moved to Magic 105, a classic rock station, replacing Tommy Smith and his long-running "Rock and Roll Breakfast" morning show. They then moved back to 100.3 The Edge where they do well with males 18-54.[citation needed]
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