KRBV

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KRBV
City of license	Los Angeles Newhall, California
Broadcast area	Greater Los Angeles
Branding	"V-100"
Slogan	The Best Variety of R&B
First air date	1972 1984
Frequency	100.3 (MHz)
Format	Urban AC/Urban Talk
ERP	5,300 watts 7 watts
Class	B
Callsign meaning	K Rhythm and Blues Variety
Owner	Radio One
Website	V100music

KRBV ("V-100") is a Radio One-owned radio station licensed to Los Angeles, California, USA, with a Urban Adult Contemporary format. Under KKBT as "The Beat," the station formerly featured the morning team of Steve Harvey (who was let go on May, 2005) and also has featured John Salley and Tom Joyner. The current Morning Drive is held by Cliff Winston. KRBV is also broadcasted on K261AB 100.1 MHz.

Contents 1 History 2 The Beat under Radio One 3 "Rhythm & Talk" 4 Name and Call Letter Changes 5 Logos 6 Lineup as of January 2007 7 Station management 8 Former staff 9 Relationship with 100.3 The Beat in Philadelphia 10 External links

[edit] History

100.3 FM began as KIQQ playing a Top 40 format with lackluster ratings. By 1986, the station became a Soft Adult Contemporary station. In 1989, the station was sold to Westwood One and Scott Shannon would take the station over. In Spring 1989, they became "Pirate Radio 100.3" KQLZ playing Top 40 with rock mixed in. While they played a lot of heavy metal they also mixed in some mainstream rock and even a few dance songs by artists like Madonna. The ratings shot up initially but went back down soon after. The station eventually dropped the dance songs and went total rock. Westwood One sold the station to Viacom in 1993 and the format was obliterated. The KXEZ call letters moved to 100.3 and a Soft AC format playing soft hits of the 60's to 80's signed on. Viacom moved its original station KYSR on 98.7 from AC to a Hot AC and then adult modern rock hits.

In 1996, the station changed calls to KIBB and flipped to a Rhythmic Hot Adult Contemporary direction, playing disco, classic dance, R&B oldies, R&B hits, and dance hits. In 1997, Chancellor would buy KIBB. They added rap and moved the station to a Rhythmic Contemporary Hit radio station. The first of this kind was named "B 100.3". In 1998, they flipped the station to Rhythmic Oldies, "Mega 100.3". The station featured disco, R&B oldies, rhythmic Pop hits from the 70's and early 80's. Chancellor merged with Capstar in 1999 and became known as AMFM Inc.

[edit] The Beat under Radio One

In the fall of 1999, Clear Channel Communications and AMFM Inc.announced they would merge. However, in order to get under the government-mandated market ownership limits, some stations were required to be spun-off. One of the full powered FMs in Los Angeles had to go. KKBT's intellectual unit from 92.3 was chosen; it was sold off to Radio One. However, Clear Channel wanted to keep the best possible signals and gave Radio One this less desirable frequency of 100.3. Leading up to the frequency swap, rumors swirled about whether Mega 100's format would survive the move to the new frequencies. Much speculation led to 92.3 going Active Rock, possibly with the KMET calls. It seemed obvious that "The Beat" an Urban Contemporary format would survive being Radio One is an African American owned company known for such a format in markets they have stations. When the switch was made on June 30, 2000, the formats did come along for the ride with 100.3 becoming KKBT, "100.3 the Beat" and 92.3 becoming KHHT, "Mega 92.3". Mega's format on 92.3 moved toward an Urban Adult Contemporary format while "The Beat" Mainstream Urban format previously on 92.3 moved to 100.3. However, soon thereafter, KKBT released their morning team of Dre and Ed Lover plus afternoon drivers The Baka Boyz.

During the first four years under Radio One, KKBT enjoyed modest success as it battled KPWR for the R&B/hip-hop crown. KKBT heavily promoted Steve Harvey as its high-profile morning star and billed itself under the slogan of "Harvey & Hip-Hop". However, ultimately KKBT never overtook KPWR in the ratings. Harvey was also at odds with station management over the station's hip-hop content and refused to play questionable songs during his show until his departure from the station.

But in 2004, the station began showing signs of erosion in ratings with the return of KDAY to L.A. in 2004 which siphoned off a good number of hip-hop fans, and with the surprising debut in 2005 of KXOL, which took a third of its Hispanic listeners. Another factor was in the changing lineup at KKBT, which would find several popular airstaffers being let go or fired from 2002 through 2006.

[edit] "Rhythm & Talk"

On May 19, 2006, KKBT officially threw in the towel as a Mainstream Urban outlet and flipped to a hybrid Urban Adult Contemporary/Urban Talk format dubbed "Rhythm & Talk". According to the press release that was featured on the station's website: "The new format, which will engage 25-49 year old adults, takes the best music of Urban Adult Contemporary stations and adds compelling content delivered by proven national personalities Tom Joyner, Ananda Lewis, Michael Baisden and Free."

However, The Rhythm and Talk emphasis did not succeed in the ratings, and the station dropped Free, Lewis, and Joyner from its lineup in that order (June 2006, November 2006, and December 2006 respectively). Other disc jockeys also left the station.

KKBT was the last full market Hip Hop/R&B station to use the Urban format as opposed to Rhythmic, not to mention the only one that covered the metro. However, much of its target audience tuned to other stations: Hispanics preferred KPWR and KXOL, African-Americans had KHHT, KJLH, and to a lesser extent KTWV as options; and in the meantime KMVN debuted and targeted older listeners with dance pop from the 1980s to the present day. With that, ratings suffered, and speculation grew about its future. Emmis Broadcasting reportedly was interested in the station, but decided not to buy it.

Eventually, Radio One elected to go head-to-head with Clear Channel's KHHT (which has an Urban AC with a slight lean toward Rhythmic) and long-time community R&B station KJLH (which operates at a reduced frequency power and is hard to hear in the San Fernando Valley). It also hired Cliff Winston away from KJLH for afternoon drive.

[edit] Name and Call Letter Changes

Radio One began in October 2006 referencing the "Beat" brand less in its promos (promos would only reference the 100.3 frequency and in December 2006 briefly touted "Majic", giving rise to speculation that Radio One would use the Majic brand, most notably found on sister stations WMMJ in Washington, DC, WWIN in Baltimore, and KMJQ in Houston. However, on December 29, 2006, Radio One instead unveiled "The new V-100, The Best variety of R&B". With that, an Urban heritage based era came to an end: The KKBT callsign was no more after 16 years, and "The Beat" branding forever erased as a piece of radio brand history was gone because KKBT was the very first radio station to carry "The Beat" moniker. The very moment, the calls were changed to KRBV. (Ironically, KRBV and V-100 was used on a Urban AC station in Dallas-Fort Worth Metroplex in the mid to late-1990s. That station is now KJKK). The imaging is similar in fashion to WRKS in New York City, perhaps a reason being that Barry Mayo, the former GM for WRKS, is consulting Radio One and thus wanted to use similar imaging for 100.3 in LA. Station officials will argue that the KKBT branding suffered confusion due to the 92.3/100.3 swap six years prior, thus hindering Radio One's ability to compete, so a rebranding of the station was necessary. However, even with recent re imaging and new airstaff the station has not seen a significant rebound and even Investors in Radio One are growing weary of the continuing performance of KRBV, as in a recent Stockholders meeting, Investors called for a selloff, however Radio One refused stating that KRBV's current sticker value is less then what they paid for it, plus not owning a station in any of the top 3 markets(RO has no stations in New York City or Chicago) would not allow them to leverage assests across various platforms serving the Black audience. Los Angeles though is more Latino based then African American in population and in media comsuption(the highest rated station targets Latinos, in comparasion the highest rated station with any significant Black listenership is KPWR and KPWR's primary target is Latinos also, the highest rated pure black radio station is KDAY and it operates just slighty above a 1 share. With that said, if RO recieves a good offer for 100.3 there will likely have to be reconsideration of a commitment to LA.

[edit] Logos

KIQQ logo from 1972 to 1989	KQLZ logo from 1989 to 1993	KIBB logo from 1996 to 1997	KCMG logo from 1997 to 2000
KKBT logo from 2000 to 2004	KKBT logo from 2004 to May 2006	KKBT logo June 2006 -- the longtime "Peace" sign is no longer used under new format	KKBT logo July to December 2006

[edit] Lineup as of January 2007

Weekdays

• Cliff Winston - 5:00AM-9AM
• Shirley Hayes - 9AM-12Noon
• Michael Baisden - 12Noon-4PM
• John Monds - 4PM-8PM
• Night Moods with Myke Julius (Slow jams) (Monday-Thursday Nights- 8PM-12Midnight
• Friday Night with Jeff Gill (Friday Night Mixshow)- 8PM-12AM Friday Night
• To be announced - 12Midnight-5:00AM Monday-Thursday Nights

Saturdays

• Mixshow with Phyz- Ed Midnight-3AM
• To Be Announced- 3AM-10 AM'
• Jay Michaels - 10AM-3PM
• JJ Johnson - 3PM-8PM
• Jeff Gill - 8PM-12AM(Mix Show playing Old R&B

'Sundays

• Mixshow with Phyz Ed- 12AM-3AM
• To Be Announced - 3AM-8AM
• Sunday Morning Gospel with Niele - 8AM-10AM
• Jay Michaels - 10AM-3PM
• JJ Johnson - 3PM-8PM
• Night Moods with Myke Julius (Slow jams) - 8PM-12Midnight

[edit] Station management

• Program Director - Kevin Fleming (appointed as of September 2006)
• Music Director - Tawala Sharp

[edit] Former staff

• Tom Calococci (resigned August 1, 2006)
• Baka Boyz
• Steve Harvey
• Tom Joyner

[edit] Relationship with 100.3 The Beat in Philadelphia

Prior to the rebranding, KKBT shared the 100.3 the Beat brand with a sister station, but it had a different logo, also named 100.3 The Beat, located in Philadelphia It is owned by the same owner, Radio One.

[edit] External links

• Query the FCC's FM station database for KRBV
• Query the FCC's FM station database for K261AB

• Template:Http://www.v100music.com

Radio One

Mainstream Urban Stations: KBFB | KBXX | WCDX | WCKX | WDHT | WENZ | WERQ | WFXA | WGZB | WHHH | WHHL | WHTA | WHTD | WIZF | WKYS | WPHI | WQOK Urban Adult Contemporary Stations: KMJQ | KRBV | KSOC | WAKB | WAMJ | WDMK | WFUN | WFXC/WFXK | WKJM/WKJS | WMJM | WMMJ | WMOJ | WQNC | WRNB | WROU | WTLC | WWIN | WXMG | WZAK Urban Gospel Stations: KROI | WCHB | WJMO | WJYD | WPPZ | WPZE | WPZS | WPZZ | WTHB | WTLC | WWIN | WYCB Smooth Jazz Stations: WJZZ | WYJZ Urban Talk Stations: WDBZ | WERE | WILD | WING | WNNL | WOL | WOLB | WROU | WTPS Alternative Rock Stations: WAEG | WLRS/WLRX Top 40 CHR Stations: WGTZ | WDJX Rhythmic Top 40 Stations: KTTB Country Stations: WKSW Hot AC Stations: WXMA Other Assets Television: WDNI-LP | TV One (joint venture with Comcast and DIRECTV) Satellite Radio: The Power (joint venture with XM Radio) Websites: www.radio-one.com (corporate website) | Black America Web (through Reach Media) Radio Shows: The Tom Joyner Morning Show (through Reach Media under contract) Key People Cathy Hughes, Chairman and CEO