Lion Bar
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A Lion Bar is a chocolate bar made by Nestlé. It consists of wafer, caramel and rice crispies covered in milk chocolate. It was introduced by Eric Nicoli of Rowntree's in the 1970s. It was in some areas known as Big Cat until the late 90s. In Europe both White Lion and Peanut Butter Lion limited edition bars have also been available. It is occasionally found in the U.S. and Canada in European import shops.
On the 29 January 2007 Nestle announced that they are considering halting production of the bar due to decreasing sales. According to the firm, consumers are turning away from high-calorie bars.
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