Talk:Louis Cheskin
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[edit] Neutrality
This article clearly promotes Cheskin at the expense of Ernest Dichter and Edward Bernays, and does not provide any references for these judgments. For example:
The approach of Dichter and Bernays was based on untested dogma and ungrounded assessments.
Says who, actually? -- IslandGyrl 16:39, 20 December 2006 (UTC)
Though he was a psychoanalyst, Bernays applied Freudian theory directly to market research without actually testing it scientifically. I have not found evidence of a scientific method used by Bernays in his marketing and PR work.
