Talk:Loyalty business model
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[edit] Merge Loyalty Marketing / Loyalty business model
The two pages seem to be covering mostly the same ground. There is not much difference between the two concepts; they are in a sense alternate phrases that mean more or less the same thing. I'd therefore propose merging the two articles. Thoughts? Fairsing 02:59, 6 December 2006 (UTC)
These are two distinct business terms. Loyalty marketing is a very specific industry of marketing and it is distinct from the loyalty business model. The loyalty business model focuses on more core business principles vs. marketing.
The should not be merged.
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- More specifically, there is some overlap, but LBM deals more with how the company handles it's internal and sales models to keep customers, while LM relates more to how to leverage exisiting programs to attract new customers. I have expanded the loyalty marketing article to differentiate more clearly (and added more references). I still have some expansion to do but I want to research the last parts first. --ElaragirlTalk|Count 21:29, 13 December 2006 (UTC)
