Marketing board
From Wikipedia, the free encyclopedia
A marketing board is an organization created by numerous producers to try to market their product and increase consumption and thus prices. They most commonly exist to help sell farm products such as milk, eggs, or beef and are funded by the farmers of those crops. Marketing boards often also receive funding from governments as an agricultural subsidy. The leadership and strategies of the marketing boards are set through votes by the farmers.
Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel. They also fund other ventures beneficial to their members such a research.
Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments, but they may also lobby on behalf of their supporters. Industry trade groups might also advertise directly to consumers.
[edit] Notable marketing boards
- American Egg Board
- British Wool Marketing Board
- California Raisin Marketing Board
- Canadian Egg Marketing Agency
- Dairy Farmers of Ontario
- National Pork Board
- Ontario Asparagus Growers' Marketing Board
- Walnut Marketing Board
- Wisconsin Milk Marketing Board
- KSAMB Karnataka State Agricultural Marketing Board in India
