Marketing communications planning framework

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The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the inadequacies of other frameworks.

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Retrieved from "http://en.wikipedia.org../../../m/a/r/Marketing_communications_planning_framework.html"

Categories: Wikipedia articles needing context | Wikipedia introduction cleanup | Marketing | Promotion and marketing communications | Economics and finance stubs

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• This page was last modified 11:00, 7 February 2007 by Wikipedia user Montchav. Based on work by Wikipedia user(s) TheoClarke, Hectorthebat, Maurreen, Pearle, Remuel, Radiant!, Mydogategodshat and MattRevell.
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