McDonald's TV campaigns and slogans
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There have been many McDonald's TV campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers. McDonald's Canada's corporate website says that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product.[citation needed] The purpose of the image has always been "portraying warmth and a real slice of every day life."[citation needed] Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period.
Perhaps the best-known slogan was "You deserve a break today" (a song sometimes incorrectly attributed to a young Barry Manilow [1]). In the accompanying TV commercial, there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the almost operatic chorus: "You deserve a break today / So get up and get away / To McDonald's!"
[edit] Slogans past and present
Here is a table containing past and present McDonald's slogans:
| McDonald's slogans | ||
|---|---|---|
| Year introduced | Slogan | |
| 1960s | Look for the Golden Arches | |
| 1967 | McDonald's is your kind of place | |
| 1971 | You deserve a break today | |
| 1975 | We do it all for you | |
| 1975 | Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun |
|
| 1976 | You, you're the one | |
| 1977 | You'll enjoy the difference (In UK) | |
| 1979 | Nobody can do it like McDonald's can | |
| 1980 | You deserve a break today | |
| Early 1980s | At McDonald's we've got time for you (United Kingdom) | |
| 1981 | Nobody makes your day like McDonald's can | |
| 1983 | McDonald's and you | |
| 1984 | It's a good time for the great taste of McDonald's | |
| 1985 | It's Mac Tonight | |
| 1988 | Good time, great taste (that's why this is our place) | |
| Late 1980s | Theres nothing quite like a McDonald's | |
| 1990 | Food, folks and fun | |
| 1991 | McDonald's today | (The entire jingle was "What you want is what you get at McDonald's today.") |
| 1992 | It's Mac time (Australia only) | |
| 1992 | What you want is what you get | |
| 1993 | There's nothing quite like a McDonald's (United Kingdom) | |
| 1993 | Do you believe in magic? | |
| 1994 | Make every day a McDonald's day (South Africa only) | |
| 1995 | Have you had your break today? | |
| 1997 | My McDonald's | |
| 1997 | Did somebody say McDonald's? | |
| 1997 | Enjoy more (United Kingdom) | |
| 1998 | Only McDonald's (Australia only) | |
| 1990s | A visit to McDonald's makes your day (United Kingdom) | |
| 1990s | McDonald's - It can happen (United States) | |
| 2000 | We love to see/make you smile | |
| 2000 | Put a smile on | |
| 2001 | There's a little McDonald's in everyone (Canada only) | |
| 2001 | Things that make you go 'mmm' (Australia, UK and New Zealand) | |
| 2002 | Every time a good time | |
| 2003 | i'm lovin' it (the Justin Timberlake slogan song) | |
| 2005 | Feed your inner child (an advertisement shown in Australia showed various adults in suspended animation, and having child versions coming out of them) | |
| The current slogan for McDonald's now is "i'm lovin' it" preceded by a short a cappella musical signature, "ba da ba ba baa..I'm lovin' it". | ||
[edit] "One gigantic cornucopia of awesomeness"
In a recent McDonald's television commercial, Canada's Cape Breton Islander, Randy Conrad, stated that a McDonald's Turkey BLT is "one gigantic cornucopia of awesomeness" leading to his becoming a national celebrity.
